The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
COMMUNICATION | Place Hospitality: A Way to Understand and Improve Place Marketing Approaches - EGPA
COMMUNICATION | Place Hospitality: A Way to Understand and Improve Place Marketing Approaches - EGPA
ARTICLE | Territorial marketing for small and medium-sized territories: identity, image and relationships
ARTICLE | Territorial marketing for small and medium-sized territories: identity, image and relationships
THESIS | Local public action and territorial anchoring of foreign subsidiaries : an ago-antagonistic perspective
THESIS | Local public action and territorial anchoring of foreign subsidiaries : an ago-antagonistic perspective
CHAPTER D'OUVRAGE | Attractivité et Compétitivité des Territoires - Théories et Pratiques
CHAPTER D'OUVRAGE | Attractivité et Compétitivité des Territoires - Théories et Pratiques
BOOK | Le Marketing Territorial, how to develop the attractiveness and hospitality of territories?
BOOK | Le Marketing Territorial, how to develop the attractiveness and hospitality of territories?
ARTICLE | Pays d'Aix: What territory for contemporary music? Functional diagnosis of the current music sector and industry. Report on Axe 2: Current music audiences in the Pays d'Aix.
