SUMMARY
The specialized travel market for lesbian, gay, bisexual and transgender(#LGBT) people is growing faster than global #tourism. In 2012, while they represented just 2.6% of tourists, their spending reached 8% of revenue in Europe (Source: GETA). That's why some regions are positioning themselves as welcoming to these communities.
Keywords: content marketing, Festival, Hyper-segmentation, LGBT, marketing, Affinity marketing, Digital marketing, Tourism
Illustration : Credit FR © Eva Blue
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