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The Place Marketing Forum is back for its 11th edition. The major international event dedicated to place marketing will take place in the beautiful harbour city of Caen on 25 & 26 April 2024 at Europe's very first Collider: the MoHo.

Eductour, conferences, think tanks, networking evening and other surprises await you in April on the territory of our partners Normandie Attractivité Attitude Manche Calvados Attractivité and Caen la mer.

To find out more about the programme and early-bird rates, visit www.placemarketingforum.com

BRIEF LE MAG - MEDIA PARTNER OF THE PLACE MARKETING FORUM 2024
BRIEF 2024

About the Chair

+10 years

Inspiring place attractiveness actors

 

37

Founding territories and partners

 

+500

International benchmark and reserch publications 

 

4

Trainings and certifications in #markterr

 

63

Awarded projects at the Place Marketing Forum 

 

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Territory Chair, serving as an inspiration for territorial attractiveness players.

Latest news

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The #markterr essentials

Champ 1

Master's degree in Public Management, New Place Marketing and Attractiveness

Do you want to learn about the attractiveness of territories?
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Champ 1

A la carte seminars

Do you want to learn about a specific expertise?
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Champ 1

Training for local elected representatives

You are an elected representatives and wish to train to reinforce the attractiveness of your territory?
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Champ 1

The place marketing and attractiveness MOOC

Would you like to discover the major issues of attractiveness and place marketing?
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Champ 1

The place marketing and attractiveness MOOC

Would you like to discover the major issues of attractiveness and place marketing?
Read more
Champ 1

The place marketing and attractiveness MOOC

Would you like to discover the major issues of attractiveness and place marketing?
Read more

Founders and Partners of the Chair

Founded exclusively by French-speaking local authorities and supported by the IMPGT (Institute of Public Management and Territorial Governance), this university chair of territories is focused on monitoring, analyzing and exchanging information on the most effective and innovative attractiveness strategies and new marketing practices of territories around the world.

Since 2012, several territories have already joined us (regions, departments, metropolises, locla communities, cities), but also organisations (resorts, tourist offices, CRT, companies).

So why don't you?

The must-haves

Champ 1

Manifesto of place marketing and attractiveness

Download
Champ 1

Place Marketing Forum

Website access
Champ 1

Our graduates' profiles

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