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Participation of the A&NMT Chair in the Webinar organized by the OECD on the theme "How to measure and improve regional attractiveness for inclusive and sustainable development?"

June 10, 2024
Webinaire de l'OCDE - 5 juin 2024

On June 5, the OECD organized a webinar around the question " How to measure and improve regional attractiveness for inclusive and sustainable development? ".

"In an uncertain context, strengthening regional resilience requires forward-looking strategies, underpinned by quality statistics that highlight regional disparities within and across regions, as well as complementarities: opportunities for specialization and cooperation that can strengthen national competitiveness. The OECD's Regional Attractiveness program combines traditional and unconventional data sources to help decision-makers design regional attractiveness policies and measure and manage the trade-offs associated with regional attractiveness."

The OECD has developed the Boussoles de l'attractivité régionale, which Margaux Tharaux presented at PMF24 in Caen. The OECD is now adapting this methodology, based on 50 indicators, to measure territorial inequalities and regional complementarities at a more granular territorial level. Iris Ryu (OECD) presented the results of the Compass for the Normandy region, highlighting how the tool's departmental variations had helped identify complementarities and priority commonalities. A panel of international experts also shared strategies and tools for harnessing innovative data sources to measure and manage disparities and complementarities between regions, in order to drive more inclusive and sustainable regional attractiveness policies.

Christophe ALAUX, Director of ChaireANMT, presented the work of the Chair and the IMAGETERR22® study, which analyzes French people's perceptions of their regions. In particular, he presented the results of the survey concerning the spontaneous images associated with different French regions. C. Alaux underlined the changing aspirations of the French: while 22% of them said they wanted to live in a big city in 2020, by 2022 this figure had dropped to 12%, with medium-sized towns and small cities taking over. This perception-based study offers an innovative approach to shedding light on the attractiveness of regions or sub-regional territories.

The event was organized by the OECD Centre for Entrepreneurship, SMEs, Regions and Cities (CFE), with the support of the European Commission (DG REGIO).

Boussole de l'attractivité régionale - OCDE - exemple extrait du site internet de l'OCDE avec pour exemple la région Normandie

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