Annual forum of the Toulouse Métropole Attractiveness Agency

Illustration: Agence d'attractivité de Toulouse Métropole

[Official press release and program]

Each year, the agency invites its partners to discuss a theme related to attractiveness, in line with its core business (business tourism, leisure and economic development of the region).

In 2024, 3 round tables are planned on the theme of "Responsible attractiveness for a sustainable business?". This will provide an opportunity to discuss the evolving concept of attractiveness, linked to the many changes taking place today (reduction of carbon footprint, demographic evolution, urban densification...) as well as the quest of fellow citizens for meaning and responsibility. The Chaire Attractivité et Nouveau Marketing Territorial will be present at the event, with Christophe ALAUX taking part in the round table dedicated to quality of life.

We are pleased to announce the program for the forum on Thursday June 13:

Program

4:00 - 4:15 pm: Introduction by Jean-Luc Moudenc (President of Toulouse Métropole, Mayor of Toulouse)

16h20 - 16h35 : Presentation of the Arthur Loyd barometer

• Cevan Torossian (Partner, Director of Studies & Research, Arthur Loyd France)

16h35 - 17h05 : Round Table 1 " Implantations : the best rather than the most?

• Karim Benizeri (Business Development Manager, H3 Dynamics)
• Marie Stutzmann (Business Anthropologist and founder of Angle 9, an innovation and transformation agency)
• Marie-Cécile Tardieu (General Delegate Invest Business France)

Moderated by Silvia Ferrari (Director Invest in Toulouse)

5.05pm - 5.30pm: Round Table 2 "Quality of city, quality of life?

• Christophe Alaux (Director of the Attractiveness and New Territorial Marketing Chair)
• Thierry Filliard (Strategy and Technology Advisor, NATO Space Centre of Excellence)

Moderated by Patrice Vassal (Director, Agence d'Attractivité de Toulouse Métropole)

5:30 pm - 6:00 pm: Round Table 3 "Tourism, making people the most beautiful place on earth".

• Alice Benisty-Triay (Founder and Agency Director, Perma Social Club)
• Marie Stutzmann (Business Anthropologist and founder of Angle 9, an innovation and transformation agency)

Moderated by Adrien Harmel (Director, Toulouse Tourist Office)

6:00 pm - 6:20 pm: Questions and answers

Conclusion by Jean-Claude Dardelet

18h20 - 20h00 : Cocktail