The Chaire Attractivité et Nouveau Marketing Territorial celebrated its tenth anniversary at the Place Marketing Forum 2022, held in Grenoble on April 14 & 15. This special edition of the major meeting place for territorial marketing and attractiveness, brought together no less than 240 participants from all over the world, to discuss the new challenges facing territories: tourism, residential attractiveness, attracting investors, sustainable transition, health and well-being, and the governance of attractiveness initiatives. All these themes were addressed by experts and speakers from international regions, including the cities of Stockholm, Porto, Barcelona, Vienna and Amsterdam, as well as French regions such as the Manche department, Bordeaux, Lyon and the Brittany region.
The two-day event was punctuated by a wide range of entertainment. This year's event was marked by the organization of the very first PMF Eductour on the theme of "Grenoble European Green Capital 2022, metropolises and the challenges of major transitions". A great introduction to the subject of regional attractiveness, and a unique opportunity to discover the Isère metropolis from a new angle. Other highlights included a networking evening at the Musée de Grenoble, the city's flagship venue, on the theme of "Keeping your body and mind in motion", supported by the Grenoble Alpes brand.
The 2022 edition was rich in sharing and encounters, two cornerstones of the forum's DNA. It was also an opportunity for the Chair and its partners to reflect on future developments in territorial marketing. Professionals and enthusiasts of attractiveness will certainly continue to discover these perspectives at future editions of the PMF.
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