IMPGT Master 2 Attractiveness & New Territorial Marketing and Public Marketing & Communication students take part in Hackathon 2024!

Students in theIMPGT 's Master 2 Public Management, Attractiveness and New Territorial Marketing course and Public Marketing and Communication course took part in the 4th edition of the Hackathon, organized by the Chaire A&NMT teams.

The Hackathon "made in" Chaire A&NMT in brief...

Organized over three days, students are divided into several teams to co-create a project based on an issue proposed by a partner territory of the Chaire A&NMT. It's an excellent way for them to develop their creativity, while reinforcing their ability to listen and analyze.

This year's hackathon was in collaboration with One Provencethe territorial marketing agency of the Aix-Marseille Provence metropolis: "How can we radically transform the image of the Aix-Marseille-Provence territory in just 18 months?". The mission was to find solutions that would :

• Reduce the gap between perception and reality;
• Anchor knowledge of the region internally and externally by capitalizing on its richness, diversity and strong markers;
• succeed in "doing territory" while cultivating the particularities that make it unique.

The One Provence team wants to follow a centrifugal logic that starts with the players already present in the area. The aim is to unite and federate all the players around a common banner, and to contribute to the region's influence with the One Provence brand.

The five student teams had distinct objectives and targets:

🎯👩🏾‍🤝‍🧑🏻 Axe 1 : Inhabitants

🎯👨‍🎓Focus 2: Students

🎯👷‍♂️ Focus 3: Businesses

🎯🙋‍♀️ Focus 4: SSE players

🎯😎 Focus 5: Tourists

On the basis of studies, sector data and semi-directive interviews with a number of local players, students were asked to analyze perceptions of the area, build personas and propose innovative services aimed at different targets and associated communication plans.

Supported by the Hackathon's pedagogical team and coordinator, the students had the opportunity to exchange views with a number of local players (business leaders, managers of Social and Solidarity Economy structures, etc.) during semi-directive interviews.

🚀 The event ended with a pitch to a jury, made up of partners and educational leaders:

• Christophe ALAUXDirector of the IMPGT and the A&NMT Chair;
• Sarah SERVALAssociate Professor and Deputy Director of the A&NMT Chair;
• Magdalena POTZPhD student, in charge of teaching ;
• Fabrice DALONGEVILLEMayor of Auger-St-Vincent (Oise) & Territorial Marketing Consultant;
• Lionel FLASSEURGeneral Manager, One Provence ;
• Christophe IMBERTStrategic Partnerships & New Concepts Manager ;
• Maria LACOMBECommunications Manager.

Congratulations to all the students for their commitment! These three days of work will enable our partner, the One Provence territorial marketing agency, to come away with innovative and creative ideas for transforming the image of the Aix-Marseille-Provence region. Finally, a big well done to the team coordinating this year's event, including Annie DELANGHEProject Manager, and Claire COUVRETTerritorial Marketing Research and Monitoring Officer.

A word about the IMPGT

• Created in 1996, the Institut de Management Public et Gouvernance Territoriale (IMPGT) is the only public management training and research unit in France. Part of Aix-Marseille University's law and political science sector, the IMPGT trains future managers to improve the performance of public systems.
• Based on a multi-disciplinary approach (law, economics, management), extended to the social sciences and applied to the non-market sector, the training offer, backed up by dynamic research in public management, is open to both initial and continuing education students. The courses available range from a Bachelor's degree in Public Administration, with a specialization in Public Management, to various Master's degrees covering several fields of specialization (Administrations & local authorities, Health & medico-social, Culture, Communication, Marketing and Territorial Attractiveness, Quality - risk management and development), as well as a Research Master's degree leading to a PhD in Management Sciences. Visit theIMPGT WEBSITE to find out more.