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The "Future Lab" for tourism in the Italian Alps

Benchmark SDG, Transition and Resilience Tourism
Le « Futur Lab » touristique des Alpes italiennes


The community of "Dolomiti Paganella" (Northern Italy), with a population of 5,000, has seen a surge in tourism, welcoming 2 million tourists in 2019. This territory in the Italian Alps is thus considered a benchmark for its dynamic tourism model and has been the subject of numerous case studies due to its success in developing attractive tourism offerings. However, this success is not without its challenges, particularly in view of the large number of tourists and the ensuing consequences, which weigh heavily on the region.

In addition, the growing environmental and societal challenges facing the community, such as global warming and an ageing population, reinforce the sense of urgency. reinforce the sense of urgency of the situation. Thus, the "Dolomiti Paganella Future Lab" project, initiated by the Dolomiti Paganella Tourist Board, a destination management organization (DMO), is emerging as a tourism planning mechanism based on a collaborative and reflexive approach to drawing up a genuine roadmap for the long term. To carry out this project, the destination was also assisted by the Danish consultancy Frame & Work .

The aim of this project is to involve all stakeholders in the co-creation of a strategic vision that is crucial to the elaboration of tourism development models consistent with the region's economic, societal and environmental objectives.

Keywords: tourist attractiveness, climate change, co-creation, community, sustainable development, inhabitants, innovation, , young people, mountains, proactivity, stakeholders, planning, positioning, residents, skiing, tourist over-visitation, tourism, sustainable tourism, regenerative tourism, Alps, Italian Dolomites, Italy.
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