TRAIN YOURSELF TO THE FUNDAMENTALS OF ATTRACTIVENESS AND TERRITORIAL MARKETING
You want to know the main principles of a territorial attractiveness and territorial marketing approach?
In order to answer this question, the A&NMT Chair has co-constructed the first MOOC on territorial attractiveness and territorial marketing in partnership with the CNER, the CNFPT, EURADA and Business France.
Sessions for 2023 are not yet available. We invite you to consult this page regularly to register for future sessions.
KEY FIGURES FOR 2022
2
Sessions open in 2022
6187
Participants in the two open sessions
70
Countries represented
957
People certified in both sessions combined
LEARN MORE ABOUT THIS TRAINING
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What are the objectives of this training?
This online training course aims to present the fundamentals of the profession and the issues related to the development of attractiveness approaches in the territories. Several fields of territorial marketing are presented:
- Session 1: Definitions, Methods, Strategy and Governance
- Session 2: Tourism Attractiveness: leisure and business tourism
- Session 3: Economic Attractiveness: companies and talents
- Session 4: Specific attractiveness: rural territories
For 3 main purposes :
- To identify different facets of the notion of territorial attractiveness,
- Identify its stakes,
- To know the tools and levers of action.
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Prerequisites
The MOOC is totally free. You will be able to benefit from the advice of the best experts in territorial marketing and attractiveness, during the online sessions organized over 4 weeks.
This training is a real tool to help you to better apprehend the numerous fields related to territorial marketing and to allow you to build a solid base of knowledge.
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What are the terms and conditions?
4 training modules, one session per week for 4 weeks. Each session includes different resources: training videos, a quiz, additional documents and a discussion forum to optimize your learning.
Evaluation and Certification:
At the end of each session, you will be given a quiz to obtain a grade. If you obtain at least 50% of correct answers to all the quizzes, a badge of successful completion will be issued at the end of the course.
