The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
From branding campaign to "Berlin" brand
From branding campaign to "Berlin" brand
Barcelona: from the 1992 Olympic Games to Barcelona Global
Barcelona: from the 1992 Olympic Games to Barcelona Global
A unique promotional agency and an emblematic territorial brand: the success story of Amsterdam
A unique promotional agency and an emblematic territorial brand: the success story of Amsterdam
Branding a stateless nation: Catalonia's diplomatic relations
Branding a stateless nation: Catalonia's diplomatic relations
City branding and media representation in China's major cities
