SUMMARY
The world's first sports-themed park, Open Camp Europe will open its doors to the public on June 18 in Barcelona's Montjuïc Olympic Oval. The park is designed to appeal to all publics, inviting them to enjoy sports-themed entertainment (the new concept of " sportainment "). In line with the major trend towards experiential marketing, the park's managers are banking on innovation to create sensations hitherto reserved for top-level sportsmen and women.
Keywords: attractiveness, entertainment, innovation, Olympic Games, marketing, experiential marketing, park, sport, sportainment, Barcelona, Europe.
Illustration: Open Camp Barcelona (c)
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