SUMMARY
" Living Goods is a social enterprise founded in 2007 by American Chuck SLAUGHTER. It borrows best practices from large consumer groups to sell medical treatments. In this case, marketing saves lives, as it helps to revitalize door-to-door delivery in villages and shantytowns, particularly in Africa. In 2016, the company won an award for these innovative practices, which create local jobs, improve the living conditions of millions of people, and thus help to promote better regional hospitality.
Keywords: social enterprise, consumption, marketing, innovative practices, jobs, customer relations, personalized marketing, Africa.
Illustration: Living Goods (c)
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