SUMMARY
The American group " Starwood Hotels & Resorts Worldwide " has a hotel chain that creates an interesting offer in experiential marketing. Renowned for its innovative practices, in 2014 it launched an "International Day of Happiness and Well-being": the " Westin Well-being Movement". In partnership with various brands, a series of relaxing and revitalizing experiences is deployed through different concepts and programs that form an ecosystem: FeelWell (Well-being), WorkWell (Working Well), MoveWell (Traveling Well), EatWell (Eating Well), SleepWell (Sleeping Well) and PlayWell (Playing Well).
Keywords: well-being, hotel chain, ecosystem, innovation, marketing, experiential marketing, tourism marketing, brands, practices, quality, storytelling, strategy, United States.
Illustration : Adobe Stock - @kieferpix (c)
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
