SUMMARY
From June 10 to July 10, France will host Euro 2016. For this European Nations Championship, 10 stadiums have been selected to host the matches in which 24 teams will compete for the title. This international event is an opportunity for France to surprise and shine beyond its borders, thanks to engineering and creativity recognized the world over. Making a success of Euro 2016 and maximizing its legacy will therefore help boost the attractiveness of the region and boost employment.
Keywords: attractiveness, economic development, ecosystem, major facilities, major events, infrastructure, innovation, marketing, event marketing, sports marketing, tourism marketing, public/private partnership, quality, influence, France.
Illustration : Adobe Stock - @MclittleStock (c)
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