About the Chair
10 years
Inspiring place attractiveness actors
36
Founding territories and partners
500
International benchmark and reserch publications
4
Trainings and certifications in #markterr
58
Awarded projects at the Place Marketing Forum
Latest news
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ADERLY becomes ONLYLYON & CO to celebrate its 50th anniversary! June 25, 2024 June 25, 2024ADERLY becomes ONLYLYON & CO to celebrate its 50th anniversary!
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Animation of ©LA FRESQUE DE TOUS LES TALENTS during workshops organized by Reims Légend'R June 28, 2024 June 28, 2024Animation of ©LA FRESQUE DE TOUS LES TALENTS during workshops organized by Reims Légend'R
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Participation of the A&NMT Chair in the Webinar organized by the OECD on the theme "How to measure and improve regional attractiveness for inclusive and sustainable development?" June 10, 2024 June 10, 2024Participation of the A&NMT Chair in the Webinar organized by the OECD on the theme "How to measure and improve regional attractiveness for inclusive and sustainable development?"
The #markterr essentials
Master's degree in Public Management, New Place Marketing and Attractiveness
Training for local elected representatives
The place marketing and attractiveness MOOC
Founders and Partners of the Chair
Founded exclusively by French-speaking local authorities and supported by the IMPGT (Institute of Public Management and Territorial Governance), this university chair of territories is focused on monitoring, analyzing and exchanging information on the most effective and innovative attractiveness strategies and new marketing practices of territories around the world.
Since 2012, several territories have already joined us (regions, departments, metropolises, locla communities, cities), but also organisations (resorts, tourist offices, CRT, companies).
So why don't you?
The must-haves
Manifesto of place marketing and attractiveness
Place Marketing Forum
Our graduates' profiles