The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
STUDY DISSERTATION | Territorial marketing at the service of destination reputation. The case of Palestine
STUDY DISSERTATION | Territorial marketing at the service of destination reputation. The case of Palestine
STUDY DISSERTATION | The stylistic approach to territories, a new approach to territorial marketing?
STUDY DISSERTATION | The stylistic approach to territories, a new approach to territorial marketing?
STUDY DISSERTATION | Developing the attractiveness of the city of Meknes in Morocco through a cross-functional territorial marketing approach
STUDY DISSERTATION | Developing the attractiveness of the city of Meknes in Morocco through a cross-functional territorial marketing approach
COMMUNICATION | What's in a place name: reputation components and drivers. A comparison of five European metropolises' images - IPBA
COMMUNICATION | What's in a place name: reputation components and drivers. A comparison of five European metropolises' images - IPBA
Tout commence en Finistère: a shared territorial brand to boost Finistère's appeal
Tout commence en Finistère: a shared territorial brand to boost Finistère's appeal
The canton of Zug: a highly attractive canton poised to become Europe's Crypto Valley capital
