The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
ARTICLE | Comparing approaches to elicit brand attributes both face-to-face and online
ARTICLE | Comparing approaches to elicit brand attributes both face-to-face and online
ARTICLE | Determining the main indicators of a region's attractiveness
ARTICLE | Determining the main indicators of a region's attractiveness
ARTICLE | Measuring territorial well-being. Working on or with territories?
ARTICLE | Measuring territorial well-being. Working on or with territories?
TOOLS | Assembl: an online platform to facilitate collective intelligence
TOOLS | Assembl: an online platform to facilitate collective intelligence
CHAPTER | Public and Nonprofit Marketing: Determinants and Developments, and the Contribution of an EGPA Study Group to the Field
CHAPTER | Public and Nonprofit Marketing: Determinants and Developments, and the Contribution of an EGPA Study Group to the Field
CHAPTER | Through the Looking Glass: What does strategic planning reveal in French local governments?
