The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
ARTICLE | Place Hospitality: A Way to Understand and Improve Place Marketing Approaches
ARTICLE | Place Hospitality: A Way to Understand and Improve Place Marketing Approaches
ARTICLE | Towards a scale for measuring the territorial anchorage of foreign subsidiaries
ARTICLE | Towards a scale for measuring the territorial anchorage of foreign subsidiaries
COMMUNICATION | Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions- IPBA
COMMUNICATION | Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions- IPBA
STUDY DISSERTATION | Tourism in the Bauges region in the face of climate change: territorial marketing for the strategic regeneration of a territorial ecosystem
