SUMMARY
Despite good macroeconomic results and natural wealth, Botswana is little known on the international scene. By implementing a branding approach, the country aims to enhance its international reputation in order to attract visitors and investors, and strengthen the pride and commitment of its people.
Keywords: ambassador, attractiveness, brandflag, branding, investments, stakeholders, positioning, reputation, values, Botswana, Africa.
Illustration : Brand Botswana
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