A holistic territorial marketing strategy for the Helsinki metropolitan area: The Brand New Helsinki project
WeCasablanca: the new territorial brand for Morocco's business capital
WeCasablanca: the new territorial brand for Morocco's business capital
STUDY DISSERTATION | Know-how tourism, a new lever for intra- and extra-territorial attractiveness? What is the link with regional brands? What are the conditions for success?
STUDY DISSERTATION | Know-how tourism, a new lever for intra- and extra-territorial attractiveness? What is the link with regional brands? What are the conditions for success?
STUDY DISSERTATION | The place of identity in territorial marketing: the case of Tangier.
STUDY DISSERTATION | The place of identity in territorial marketing: the case of Tangier.
STUDY DISSERTATION | What role do local products play in the attractiveness of regions? Case study applied to the Marmande tomato.