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Advent calendar 2025: best practices in territorial marketing

Benchmark Brand, identity and perception Tourism Urbanism and Placemaking
Calendier Avent 2025

A gentle end to the year

For the festive season, the Chaire A&NMT has set up an Advent calendar on its Instagram account (username: chaire_anmt) , highlighting an inspiring territorial marketing initiative every other day.

The initiatives identified for this calendar are presented in "Flash markterr" format, with synthetic maps to scroll through in carousel mode.

Keywords: urban planning, attractiveness, communication campaign, audio walk, Belfast, Canada, Copenhagen, Dutch, eco-tourism, Edmonton, Equinox, escape game, Île-de-France, La Manche, Le Lot, MCR Argenteuil, mobilités, Oslo, OQTF, Netherlands, placemaking, regenerative, urban revitalization, street, Saint-Pierre-et-Miquelon, Seattle, Space Needle, Strasbourg, talents, sustainable tourism, inclusive tourism, Danish traditions, train, transport, urbanism, winter city.

Advent Calendar 2025

Page de garde
Présentation Calendrier de l'Avent
Strasbourg met l'art en mouvement
Jour 4 - Equinoxe Manche
Jour 6 - St-Pierre-et-Miquelon
Jour 8 - Seattle Space Needle Thinking
Jour 10 - Copenhague .png
Jour 12 - France (oh my Lot)
Jour 14 - Pays-Bas
Jour 16 - Visit Oslo
Jour 18 - Visit Belfast.png
Jour 20 - Île-de-France
Jour 22 - MCR Argenteuil
Jour 24 - Edmonton
3

Any questions or comments?
Contact Christine CUENCA, Head of Research Watch and Promotion - A&NMT Chair
christine.cuenca@univ-amu.fr - 04.13.94.21.17

or

Marion RUBIRA, Territorial Marketing Research and Monitoring Officer - A&NMT Chair
marion.rubira@univ-amu.fr - 04.13.94.21.81