SUMMARY
Sweden's ambition is to be the first OECD country without fossil fuels by 2045, in order to achieve carbon neutrality and comply with the Paris Agreement. To achieve this goal, " Pioneer the Possible " is a communications concept and "toolbox" developed to promote Sweden from a business perspective, facilitating contacts and encouraging partnerships. The approach aims to boost Swedish exports, attract investment and talent in strategic sectors, and position Sweden as one of the leading countries in the green transition.
Keywords: economic attractiveness, toolkit, branding, chamber of commerce, communication, companies, brand image, investments, communication kit, territorial brand, nation branding, foreign missions, soft power, talents, green transition, toolkit, Sweden
Illustration : Swedish Institute
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