COMMUNICATION | What's in a place name: reputation components and drivers. A comparison of five European metropolises' images - IPBA
COMMUNICATION | A Co-ownership Model Structuring Internal Intentions and External Perceptions, International Place Branding Association (IPBA)
COMMUNICATION | A Co-ownership Model Structuring Internal Intentions and External Perceptions, International Place Branding Association (IPBA)
ARTICLE | Comparing approaches to elicit brand attributes both face-to-face and online
ARTICLE | Comparing approaches to elicit brand attributes both face-to-face and online
ARTICLE | Markers and nostalgic representations in young adults: a study using the collage method
ARTICLE | Markers and nostalgic representations in young adults: a study using the collage method
ARTICLE | The place of territorial marketing in the process of territorial transformation
ARTICLE | The place of territorial marketing in the process of territorial transformation
ARTICLE | Determining the main indicators of a region's attractiveness