SUMMARY
The question of the perceived image of one's territory fuels the reflections of local authorities who are developing, implementing or seeking to evaluate their approach to attractiveness and territorial marketing. In order to objectify these discussions and deepen our knowledge of territorial image, the Chair has launched a national online survey of the general public (IMAGETERR17), the first results of which are presented here.
Keywords: attractivité, dimension, enquête, image, image globale, marketing territorial, stratégie, villes, Aix-en-Provence, Biarritz, Cannes, Deauville, Le Touquet, Metz, France
Illustration: Pernelle Voyage (c) X Chaire A&NMT - IMAGETERR (r)
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