SUMMARY
With its "Burgos gastronomic tourism development model" program, the city of Burgos, Spain, has implemented an innovative economic development strategy linked to tourism and local agriculture. By reinventing traditional gastronomy and showcasing regional products (agricultural produce, wines, specialties), the city has succeeded in uniting many local players: restaurateurs, hoteliers, producers, but also citizens.
Keywords: attractiveness, communication, development, gastronomy, governance, marketing, experiential marketing, tourism marketing, territorial brand, promotion, quality, tourism, Burgos, Spain.
Illustration : Adobe Stock - @lunamarina (c)
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