SUMMARY
Developed by ADEME and the Comité Régional de Tourisme de Normandie, this methodological guide aims to help local authorities implement sustainable tourism mobility solutions, based on the experience of Granville Terre & Mer (2023-2024), with the help of numerous institutional, public, private and associative players.
The methodology is based on service design, to co-create solutions adapted to visitors' needs (creation of standard car-free stays). The method is described in detail, and the data collected during the experiment are summarized here.
Keywords: Sustainable attractiveness, service design, sustainable mobility, soft mobility, personae, services, sustainable tourism, energy transition, transport, travel, Normandy.
Illustration : © ADEME Éditions
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