Manchester mobilizes its local players with the MBassador program
A cultural district to enhance the influence of Abu Dhabi, United Arab Emirates
A cultural district to enhance the influence of Abu Dhabi, United Arab Emirates
Territorial branding and storytelling to enhance the attractiveness of Dayton, Ohio, USA
Territorial branding and storytelling to enhance the attractiveness of Dayton, Ohio, USA
Aix-Marseille Provence companies mobilize to change perceptions of the region
Aix-Marseille Provence companies mobilize to change perceptions of the region
Mobilizing the diaspora to revitalize the economy: the "Detroit Homecoming" program
Mobilizing the diaspora to revitalize the economy: the "Detroit Homecoming" program
Normandy steps up its global attractiveness strategy with the creation of a dedicated agency and a brand for the region