SUMMARY
The #Normandy region is the second most internationally famous #region after California, mainly thanks to its history.
In order not to rest on its laurels, in June 2016, barely a year after the merger of Basse and Haute Normandie, the Region launched a global#attractiveness approach. An approach that has resulted in the creation of a dedicated #agency and a specific #territory brand in order to co-construct this #strategy with Norman players.
Key words : Agence, ambassadeurs, attractivité, brandflag, événements, gouvernance, image, influence, innovation, investissements, marketing territorial, marque de territoire, marque partagée, rayonnement, région, stratégie, talents, Normandie, France
Illustration : Photo du site Choisirlanormandie ©
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