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Manchester mobilizes its local players with the MBassador program

Benchmark Residents and Talents Brand, identity and perception


Marketing #Manchester funds two complementary programs (MBASSADOR and Manchester Conference MBASSADOR) to mobilize its #ambassadors(#companies, Universities...) and promote the region nationally and internationally.

One is a program designed to boost Manchester's#attractiveness to businesses and #talents, while the other focuses on#events(Meetings, Incentives, Conferencing, Exhibitions - #MICE).

Keywords: Local players, ambassadors, anchoring, belonging, attractiveness, local authorities, economic development, businesses, events, pride, governance, greaters, image, brand, MICE, gateway, urban renewal, strategy, talents, relevant territory, University, Manchester, United Kingdom, Europe
Image: meetManchester Convention Bureau ©

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