COMMUNICATION | Beyond the City Brand: A Co-ownership Model Structuring Internal Intentions and External Perceptions- IPBA
COMMUNICATION | Additional Answer to the Question: What's in a Place Name? Components of Reputation through a Comparison of Two European Cities - IPBA
COMMUNICATION | Additional Answer to the Question: What's in a Place Name? Components of Reputation through a Comparison of Two European Cities - IPBA
With Africa Place Marketing, Casabalanca aims to consolidate its regional and international presence
With Africa Place Marketing, Casabalanca aims to consolidate its regional and international presence
Crisis management and territorial marketing in a border town: the case of Gaziantep in Turkey
Crisis management and territorial marketing in a border town: the case of Gaziantep in Turkey
Clone of TOOLS | "Mapster online" a directory of competitiveness clusters and innovation support structures in local areas
Clone of TOOLS | "Mapster online" a directory of competitiveness clusters and innovation support structures in local areas
BOOK | Le Marketing Territorial, how to develop the attractiveness and hospitality of territories?
