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STUDENT WORK | Assessment of the approach to combating medical deserts: the case of the Manche département

Student Productions Residents and Talents Brand, identity and perception Rural territories
Travaux des étudiants


Since 2017, the Attitude Manche agency has been deploying a territorial marketing strategy aimed at several priority targets for the département: influencers, new talent, tourists and healthcare professionals. In order to attract and, above all, anchor the latter, it is deploying a series of innovative actions that enable it to effectively combat medical desertification: promotion of the region's job and practice offers, a portal dedicated to financial aid, discovery stays, hospitality service and personalized support for settling in, partnership with the specialized medical press, etc. These actions fit in with the department's health strategy, which is also testing innovative projects: telemedicine, Pôle de Santé Libérale Ambulatoire, consultations in railway stations, etc.

Key words: access to healthcare, support, financial aid, territorial attractiveness, communication, medical deserts, hospitality, incentives to relocate, doctors, healthcare offer, healthcare policy, healthcare professionals, healthcare, marketing strategy, telemedicine, department, La Manche.

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