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KEYNOTE | "Attractiveness approaches: principles, practices and trends" - Made In Jura celebrates its 20th anniversary

Resources Governance and Partnerships Residents and Talents Brand, identity and perception
20 ANS MADE IN JURA - Présentation de Laura CARMOUZE


Founded in 2003, the Made In Jura brand celebrates its 20th anniversary this year. To mark the occasion, the Département du Jura organized two days of meetings and events on October 20 and 21, 2023 in Lons-le-Saunier , two days of meetings and eventsto celebrate the anniversary of this landmark brand. On the program: discovery of the territories, conferences, demonstrations, concerts, gastronomic discoveries, games, etc. in a warm and friendly atmosphere!

Laura CARMOUZE, Deputy Director of the Chaire Attractivité et Nouveau Marketing Territorial (A&NMT), was akeynote speaker at the "Rencontres de l'attractivité". Her presentation focused on the four dimensions of attractiveness: balanced, cultural & customized, collective & cross-functional and, finally, supported by horizontal governance. Each of these dimensions is illustrated with examples andbest practices. Laura CARMOUZE also shared the results of the IMAGETERR22 study and the images associated with the Jura département. A round-table discussion on attractiveness concluded the sequence, focusing in particular on the issues of recruitment and medical desertification.

Key words: attractiveness, economic attractiveness, territorial attractiveness, economic development, companies, governance, hospitality, image, Made In Jura, brand, territorial brand, département, Jura.

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