SUMMARY
While in 2014, the City of Detroit was facing major financial difficulties widely reported in the American press, the "Detroit Homecoming" program program to mobilize influential people from the city to change its #imageimage show its renewal and and strengthen its #attractiveness.
Around 100 personalities - from the media, sport, culture and politics - are invited to rediscover their home city over a 3-day period. They are then kept informed throughout the year about what's happening there.
Key words : Ambassadors, attractiveness, economic development, pride, hospitality, identity, image, investments, citizen marketing, stakeholder mobilization, urban renewal, territorial resilience, image enhancement, urban revitalization, sense of belonging, Detroit, Michigan, USA
Illustration: Detroit Homecoming ©
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