Rebranding the YesMilano global attractiveness brand
Rebranding the YesMilano global attractiveness brand
A cross-border tourism attraction strategy: Destination Ardenne
A cross-border tourism attraction strategy: Destination Ardenne
Partnership agreement between Vanoise and Écrins National Parks & Auvergne-Rhône-Alpes Tourisme to promote caring tourism
Partnership agreement between Vanoise and Écrins National Parks & Auvergne-Rhône-Alpes Tourisme to promote caring tourism
ARTICLE - Environmental marketing: conceptual contours and managerial implications