SUMMARY
This "Fish Bowl" format workshop featured exchanges between the audience and three experts: Jean-Philippe GOLD (Director of the CRT for the Hauts-de-France Region), François NAVARRO (Director of Tourism & Conventions at the Hello Lille Attractiveness Agency) and Laurie SOUVIGNET (General Manager of the Aix-les-Bains / Riviera des Alpes Tourist Office). The aim was to discuss the new roles of destination management organizations and their implications in terms of management and partnerships.
Key words: Attractiveness, skills, digital, experiential, territorial brand, patronage, missions, destination management organizations, territorial gateway, identity portrait, tourism
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
