SUMMARY
The Îles de la Madeleine, in Quebec, wanted to improve their regional offer and promote their Acadian culture. Thanks to a training program and a design thinking method, local stakeholders and businesses were able to co-construct an experiential tourism strategy, responding to new customer expectations and uses.
Keywords : attractivité, co-création, développement économique, design thinking, innovation ouverte, Living Lab, management, open innovation, territoire à spécificité, tourisme, tourisme expérientiel, Îles de la Madeleine, Canada.
Illustration: Tourisme Îles de la Madeleine
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