SUMMARY
Joël GAYET, Founder of the Chair in Attractiveness and New Territorial Marketing, explains why Picardy was honored at the Place Marketing Forum (alongside Detroit, Seoul, Turin and Barcelona). The three criteria for receiving an Award: the approach is innovative, it has achieved excellent results and it is inspiring for other territories.
Keywords: Branding, image, management, territorial brand, tourism, Picardie, Hauts-de-France.
Illustration: Place Marketing Forum
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