SUMMARY
As part of the INTERREG project "Schéma de Développement Territorial de la Grande Région - SDTGR", Moselle Attractivité, Moselle's attractiveness agency, organized a webinar on "Valuing local products and short circuits as a territorial marketing tool for the Greater Region" on December 17, 2021.
On this occasion, the Chaire Attractivité & Nouveau Marketing Territorial presented a selection of international "best practices " identified by Claire COUVRET and Christine CUENCA. Four projects were highlighted: " Savour Ottawa " and " The Great Taste of Ontario " in Canada, " Les virées gourmandes " in Quebec, " Taste Ljubljana " and the " Green Supply Chain " in Slovenia, and " Genève, ville du goût 2021 " in Switzerland.
You can watch the videoconference again by clicking below. Find all the presentations of the speakers in bilingual French/German version by following this link:replay and presentations of the webinar "La valorisation des produits locaux et circuits courts comme outil de marketing territorial pour la Grande Région".
WEBINAR - SHORT CIRCUITS AND PROMOTING LOCAL PRODUCTS - TERRITORIAL MARKETING TOOLS
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Any questions or comments?
Contact Christine CUENCA or Claire COUVRET, A&NMT Chair watch officers.
