SUMMARY
While protecting biodiversity is one of their main missions, France's national parks are also committed to safeguarding their cultural heritage and promoting environmentally-friendly activities through the "Esprit parc national" brand.
This collective brand seeks to unite the players in the national parks, raise awareness among visitors and act in favor of those who live and work there.
"Committed to respecting the environment and protecting the land, and conveying a message of solidarity by promoting the local economy, it is a sign of trust and belonging for consumers. - Brand website Esprit parc national "
Keywords: Agriculture, biodiversity, branding, culture, sustainable development, environment, territorial brand, mountain, National Park, rurality, know-how, territory, terroir, sustainable tourism.
Illustration : Esprit parc national
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