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Report | Social networking trends 2024 - Meltwater

Resources Brand, identity and perception Tech, Data & Innovation
Global state of social media (2024)


In an ever-changing digital world, social networks remain at the heart of organizations' communication strategies. The role of these platforms has been transformed and amplified, reflecting changes in Internet user behavior and technological developments .

This report, published by media intelligence company Meltwater , details the results of a survey of around 2,000 marketing and communications professionals worldwide on the state of social media. It answers the following questions:

  • What are the biggest challenges for a team working on social networks?
  • Are marketing teams increasing social media budgets?
  • How are brands leveraging social listening?
  • What role does artificial intelligence play in the daily routines of marketing teams?
Keywords: communication, digital communication, data, digital, digitalization, AI, influence, influencer marketing, artificial intelligence, digital marketing, brand, digital, social networks, social media, social listening, webmarketing
Illustration : © Meltwater

Some extracts from the report ...