SUMMARY
Spearheaded by the City of Bristol and its University, and supported by Ideas for Change, "The Bristol Approach " project takes its inspiration from#open innovation and social marketing to develop new technologies and a database to improve the #quality of life of its population.
One aspect of this strategy is to encourage digital and "green" industries, and to strengthen its #tourist appeal and the#hospitality of its territory.
Keywords: Environment, Europe, Hospitality, innovation, open innovation, Living Lab, nudge, placemaking, quality of life, social networks, United Kingdom, Smart City, social marketing, living together
Illustration: Logo for "The Bristol Approach" ©
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
