ARTICLE | What does a territory's name refer to: components and reputation factors? A comparison of the perceptions of five European metropolises
CHAPTER | Nation Branding in Europe - Chapter 3 - France
CHAPTER | Nation Branding in Europe - Chapter 3 - France
Territorial marketing: challenges, tools and prospects - Revue Espaces
Territorial marketing: challenges, tools and prospects - Revue Espaces
STUDY DISSERTATION | Creating a new regional destination brand: perception by sub-regional destinations