A pilot territorial marketing initiative for L'Isle-sur-la-Sorgue and the surrounding area
Clone of #PMF22 | Think Tank Health, Wellness & Sustainability - Conference
Clone of #PMF22 | Think Tank Health, Wellness & Sustainability - Conference
Rebranding the YesMilano global attractiveness brand
Rebranding the YesMilano global attractiveness brand
A cross-border tourism attraction strategy: Destination Ardenne
A cross-border tourism attraction strategy: Destination Ardenne
ARTICLE - Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
ARTICLE - Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
ARTICLE - Environmental marketing: conceptual contours and managerial implications