SUMMARY
What do individuals know or believe about a city place? What should city managers do in order to develop city branding or change the perceptions of individuals? These questions refer to the place reputation, a managerial concept that city managers can use to foster place attractiveness. This article provides new insights on place reputation investigating the perceptions of French people about five European metropolises: Amsterdam, Barcelona, Berlin, London, Paris. Findings shed light on four key components of place reputation (i.e. cultural heritage, economic vitality, quality of life, place personality) influenced by three key drivers (i.e. experience, formal and informal communication).
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Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr
Laura CARMOUZE, Deputy Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) - laura.carmouze@univ-amu.fr
Sarah SERVAL, Deputy Director of the Attractiveness and New Territorial Marketing Chair (A&NMT) - sarah.serval@univ-amu.fr
