Rebranding the YesMilano global attractiveness brand
A cross-border tourism attraction strategy: Destination Ardenne
A cross-border tourism attraction strategy: Destination Ardenne
ARTICLE - Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
ARTICLE - Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
ARTICLE - Environmental marketing: conceptual contours and managerial implications
ARTICLE - Environmental marketing: conceptual contours and managerial implications
In Costa Rica, a social networking campaign to limit plastic pollution
In Costa Rica, a social networking campaign to limit plastic pollution
Study dissertation | The place of citizen involvement in the brand creation process: The case of L'Isle sur la Sorgue Village-Monde
