SUMMARY
The village of L'Isle-sur-la-Sorgue has embarked on a pilot attractiveness initiative that has given it a collective vision and strategy, shared by all stakeholders. To achieve its objectives, the governance structure has co-constructed a marketing action plan and a brand strategy. In just a few months, private-sector players have been mobilized within ecosystems of excellence, ambassadors are promoting the region, and a foundation, based on "positive giving" and altruism, will eventually provide funding for the various projects.
Keywords : ambassadors, branding, coconstruction, communication, economic development, positive economy, events, involvement, territorial marketing, brand, public-private partnership, stakeholders, strategy, relevant territory, Isle-sur-la-Sorgue, Vaucluse.
Illustration : MISSA
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