SUMMARY
Presentation of Be Tasmanian:
" Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing, and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Discover the honesty, the vulnerability, and the passion on these isolated islands at the bottom of the world. Discover what it means to be Tasmanian."
Discover our selection of episodes created by Brand Tasmania
Keywords: territorial image, branding, Tasmania, Be Tasmanian, identity, brand, Australia, culture
LISTEN - PODCAST
Discover our selection of Be Tasmanian episodes
Be Tasmanian - Episode 1 - Different is good
Be Tasmanian - Episode 2 - The power of narrative
Be Tasmanian - Episode 4 - What do we talk about when we talk about brand ?
Be Tasmanian - Episode 6 - Can we get Shirley ?
