The Chair produces and resources multiple documents and publications on essential themes that feed the watch of territorial marketing and attractiveness professionals. This page is freely accessible to all readers. All content reserved for the A&NMT Chair's partner territories is indicated by a symbol . As a non-member, you can only access the abstracts of the publications. Enjoy reading!
ARTICLE | What’s in a Place Name: Reputation Components and Drivers? A Comparison of Five European Metropolises’ Perceptions
ARTICLE | What’s in a Place Name: Reputation Components and Drivers? A Comparison of Five European Metropolises’ Perceptions
Study dissertation | The place of citizen involvement in the brand creation process: The case of L'Isle sur la Sorgue Village-Monde