SUMMARY
How and why should you offer a "virtual" (or even "immersive") tourist experience of your region? In the wake of the health crisis, virtual tourism practices have accelerated, with a host of initiatives being launched by destinations and private players alike. Virtual tourism cannot replace real tourism, nor can it meet the economic challenges currently facing this sector. However, here is a selection of best practices that offer solutions for diversifying audiences and their use of tourism, offering new experiences of the territory that generate bonds andemotions , or responding to certain challenges of a more responsible and inclusive tourism .
Illustration: " Kheops VR Scan Pyramids "Emissive ©
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