Official launch of One Provence territorial marketing agency's new roadmap

Illustration : Adobe Stock - @dietwalther

[ Official press release from the One Provence territorial marketing agency - Organization of the press conference of the Presidents of the Aix-Marseille-Provence metropolis - Tuesday, October 17, 2023]

One Provence: take-off!

The mark of a collective commitment to the region's development

Meeting this morning at Casa Delauze, the Presidents of the key players in the attractiveness of the Aix-Marseille-Provence metropolis expressed their shared ambition through the launch of the One Provence territorial marketing agency.

This program is taking off today thanks to the commitment of its founding partners, first and foremost the Aix-Marseille-Provence Metropolis and the Bouches-du-Rhône Department, as well as the Aix Marseille Provence Chamber of Commerce and Industry, the Union pour les Entreprises des Bouches-du-Rhône (UPE13), the Top20, Aix-Marseille University, the Euroméditerranée public development establishment, the Port of Marseille Fos, Marseille Provence Airport and the Theatres. Ex-officio and honorary members include Provence Tourisme, Provence Promotion and the Confédération des Petites et Moyennes Entreprises des Bouches-du-Rhône (CPME13).

"Our commitment to the region we love so much is now expressed in One Provence. I'm particularly pleased because, as a man of culture who became an entrepreneur, I've always been convinced of the unsuspected assets of this metropolis, which may be heterogeneous, but that's precisely its uniqueness and strength."

Source: Dominique Bluzet, Chairman of the Board of Directors of the One Provence association and Director of the Theatres (Gymnase, Bernardines, Jeu de Paume, Grand Théâtre de Provence.

Why this program?

It's the result of a collective effort by all the partners, who defined the contours of a missing component to enhance the region's reputation. It responds to the discrepancy often observed between reality and perception, which continues to fuel a contrasting image of Aix-Marseille-Provence, where strengths and assets sometimes struggle to emerge in public opinion.

One Provence will also become the common brand for the entire regional attractiveness ecosystem. One Provence's mission is to make the metropolitan area more visible, desirable and attractive, both nationally and internationally, through the implementation of a partnership-based, sustainable marketing approach.

One Provence's mission is to :

• Unite: businesses, tourism and cultural players, universities, competitiveness clusters, academics and attractiveness professionals.
• Promote: through the creation of digital communities and the dissemination of communication and influence campaigns.
• Measure: through the implementation of quantitative and qualitative attractiveness indicators.

Firmly rooted in the reality of these major transformations, in which many companies, institutions and associations are already involved, One Provence is becoming a veritable catalyst of positive information. Without ignoring existing difficulties, One Provence aims to illustrate "a territory of breath and inspiration", drawing on local excellence and success to "make our know-how known".

Finally, while One Provence is clearly pursuing objectives of national and international influence, the program must first and foremost be anchored in the people who live here .

Using the One Provence logo and visual identity to spearhead the metropolitan area's well-known and little-known assets should help develop a sense of pride in belonging among the general public. The One Provence brand is already present on social networks, where it is broadcasting its first content, including a 10-episode saga featuring some of the excellences and young nuggets established in our land.