The Aveyron brand - a new brand to promote the Aveyron department

[Official press release from the Aveyron Department]

Illustration: 2023 tourism campaign - Agence Départementale de l'Attractivité et du Tourisme de l'Aveyron

Every day, the teams at the Département de l'Aveyron strive to reinvent the way we promote our region and make it ever more attractive. To unite all the energies involved in developing the region's appeal, the Département, with the support of the Agence d'attractivité et du Tourisme, has jointly launched the Aveyron brand and an ambitious, large-scale communications campaign to promote a modern, innovative image of Aveyron.

The ambitions of the Aveyron brand :

• Speak with one voice to raise Aveyron's profile
• Spread Aveyron's values and help promote the region.
• Establish and reinforce a strong identity.
• Carry Aveyron's colors beyond its geographic boundaries
• Unite around an image,
• Instill the dynamism needed to attract new talent
• Stimulate economic development by highlighting Aveyron's assets.

Aveyron essentials: conveying the department's values and identity

The Aveyron brand is based on a set of values that reflect Aveyron's modern, innovative identity:

An ambitious large-scale campaign to get people talking about Aveyron

The first phase of action to promote the new Aveyron brand is taking shape with the launch of a tourism appeal campaign, which began in April. It is designed to enhance the image of our region beyond its borders, with a new population in search of an ideal destination for a stay or to establish a life project.

Spearheaded by the Attractiveness and Tourism Agency, this mainly digital campaign encourages tourists to plan their future in Aveyron.